USOC Hosts The Road To Rio Tour, Including the 100 Day Countdown Event in NYC Times Square
Wednesday, April 27, 2016 – NYC Times Square – By Mike Leventhal APB Staff Writer
The 100 Day Countdown has become a celebrated event in the lead up to each Olympic Games. More than 50 Team USA athletes began the day on NBC’s TODAY show, launching the official countdown while showcasing their sports and previewing the 2016 Games. The festivities then moved to the Road to Rio Tour in Times Square, where athletes participated in a press conference, autograph sessions, sport demonstrations and on-stage interviews. Athletes included:
Willie Banks (track and field), two-time Olympian David Boudia (diving), Olympic gold medalist Jordan Burroughs (wrestling), Olympic gold medalist Jessica Long (Paralympic swimming), 12-time Paralympic gold medalist Tatyana McFadden (Paralympic track and field), 11-time Paralympic medalist Members of the U.S. women’s basketball team. The event featured athlete demonstrations in sports such as fencing, field hockey, gymnastics, judo, table tennis and wrestling – all in the heart of Times Square. New for 2016, the event included a zip line for fans to slide from the top of Sugarloaf Mountain over the activation, a sport court to host multiple fan activities and sport demos, and the main stage for live music performances, athlete interviews and samba dancers.
Team USA was joined in celebrating the 100 Day Countdown by the Grammy® Award-winning superstars The Band Perry. The sibling trio performed on NBC’s TODAY show in the morning and then returned to the stage that evening at the Road to Rio Tour for a 100 Days Out performance, which was free and open to the public.
“We have the most passionate fans in the world, and because of events like 100 Days Out and the Road to Rio Tour, we are able to bring the energy of the Games to more Americans than ever before,” said Lisa Baird, USOC chief marketing officer. “Fans are able to meet these amazing athletes and, through interactive sport elements, grow a deeper appreciation of the dedication and determination it takes to reach the next level, which is all possible thanks to our generous and creative sponsors.”