On the Red carpet for Marvel Studios Black Panther: Wakanda Forever Premiere – Hollywood, CA

by Bader Media Group
in Featured
on March 28, 2023

Wednesday night, October 26, 2022: Hollywood, CA:

Lexus electrified fans and guests at the New Marvel Studios’
“Black Panther: Wakanda Forever” world premiere by introducing
its campaign for its first-ever battery electric vehicle, the Lexus RZ 450e with Danai Gurira and Dora Milaje starring in the Anthony Leonardi III directed ad.

The 2023 Lexus RZ 450e is all you need when you’re the formidable Dora Milaje,evading a host of villainous pursuers in the first set of ads in the campaign. Marvel Studios fans and car enthusiasts can buckle up and take a ride with the squad of Wakandan warriors as Lexus debuts its marketing campaign, including a long-form video, “An Electric Future,” featuring the luxury brand’s first-ever battery electric vehicle. The marketing campaign marks Lexus’ third collaboration with a Marvel Studios property ahead of the release of
Marvel Studios’ “Black Panther: Wakanda Forever,” in theaters on Friday, November 11.

While the Lexus LC 500 Convertible and the Lexus GX make appearances in the actual film, the 90-second collaboration video takes viewers on an exhilarating ride set in the Marvel Cinematic Universe with members of Wakanda’s all-female Royal Guard, the Dora Milaje, led by General Okoye (played by Danai Gurira). The audience follows the
elite trio as they nimbly navigate pursuers in the Lexus RZ – a luxurious, technologically advanced vehicle fit for everyone.