Dior is the First Upscale Global Fashion House to Unveil a New Collection in India
March 30, 2023 – Mumbai, India
Christian Dior Couture showcased its Fall 2023 collection in Mumbai on March 30, becoming the first fashion house to unveil the latest lines in India as luxury brands tap new markets in pursuit of a wave of upscale customers in India.
Dior chairman and CEO Delphine Arnault and creative director Maria Grazia Chiuri welcomed 850 guests to its show at the Gateway of India. The country’s craftsmanship was front and center.
Dior’s historic show under the Gateway of India in Mumbai attracted many local and international celebrities, seeking to position Dior as a house focused on craftsmanship and art.
LVMH invited more than 850 guests to its pre-fall 2023 show, including actors Freida Pinto and Simone Ashley, artist Jeff Koons, model-actress Cara Delevingne, Bollywood celeb Rekha, Thai personality Mile Phakphum as well as Isha Ambani, the daughter of Indian billionaire Mukesh Ambani, considered to be the richest man in Asia according to Forbes magazine. Bader Content Studios Asia video team was on site for this spectacular runway show.
Then during the weekend, Ambani and her family hosted the star-studded festivities for the grand opening of the Nita Mukesh Ambani Cultural Centre in Mumbai, promoting arts and India’s heritage. The Dior show was followed by an afterparty at the Taj Mahal Palace hotel.