UNIVERSITY OF ARKANSAS FOOTBALL CAPTAIN BRADY LATHAM AT COLGATE’S SMILE FEST ARKANSAS 2024

Colgate-Palmolive hosted a Smile Fest event on Friday, March 15 at Old Wire Road Elementary School. Smile Fest is part of the Colgate’s Bright Smiles, Bright Futures program that to date has provided access to resources and tools to encourage healthy habits early on for more than 1.7 billion children worldwide.

The students participated in fun and engaging activities including FREE dental screenings, music, games, and a mass flip-card activity, all designed to raise awareness about the importance of maintaining good oral health habits and overall well-being.

BRADY LATHAM: Arkansas Razorbacks Guard and NFL Draft prospect Brady Latham is partnering with Colgate-Palmolive for Smile Fest which is part of the Colgate’s Bright Smiles, Bright Futures program that to date has provided access to resources and tools to encourage the development of healthy habits for more than 1.7 billion children worldwide.

Brady understands the power a strong role model can have on children and their bright future. His father played center for the University of Oklahoma and is his biggest role model in his professional and personal life. Now, Brady is eager to partner with Colgate to be a role model to young kids in the state where his football career blossomed.

AT ISSUE: Cavities are the most common chronic disease affecting children in the U.S. and can negatively impact mental health, social and economic development. This is especially concerning for the state of Arkansas as a recent study ranked the state last of all 50 states and the District of Columbia in dental health. Left untreated, cavities can lead to larger, long term health complications, making early intervention and education increasingly important to ensure healthy, brighter futures for all.