CASE STUDIES
THE STORY - Big News Unveiled at the 2024 PG&E Innovation Summit in San Jose, CA
The PG&E Innovation Summit 2024 brought together entrepreneurs, researchers, policy makers, and industry leaders to tackle the biggest challenges facing today’s energy system. This event focused on exploring innovative solutions for affordability, climate change, and decarbonization.
The summit highlighted how technologies like Artificial Intelligence, Machine Learning, and Generative AI are reshaping the energy landscape. It served as a collaborative space to share ideas and drive progress on electrification, resiliency, and creating a sustainable future.
OUR INITIATIVE
Bader assigned a video news team to cover the PG&E Innovation Summit 2024, bringing together thought leaders, entrepreneurs, and policy makers to address the energy challenges of today and tomorrow. Our team captured key moments from the event, interviewed innovators, utility experts, and PG&E executives, and highlighted the cutting-edge technologies like Artificial Intelligence and Machine Learning shaping the future of energy.
The resulting national TV news report aired on 60 TV stations and regional programs across California and key energy markets, showcasing the summit’s collaborative efforts to drive decarbonization, affordability, and resiliency in the face of climate change.
THE RESULTS
9,412,874
Total Viewership
$3,429,012
Ad Value
THE STORY - Philip Morris International U.S. Affiliate to Create
500 Jobs Investing $600 Million in Aurora, CO
In July 2024, Philip Morris International (PMI) announced a $600 million investment to build a new, state-of-the-art manufacturing facility in Aurora, Colorado. This facility will create 500 direct jobs and support an additional 1,000 indirect jobs in the state. It will produce Swedish Match ZYN nicotine pouches to meet the growing demand for smoke-free products.
Construction of the facility will create nearly 5,000 jobs and have an economic impact of almost $1 billion. The facility will begin preliminary operations by the end of 2025 and start regular production in 2026.
The new facility will offer a wide range of job opportunities, including positions in engineering, production, and quality control, with an average salary of around $90,000.
This investment follows PMI’s 2022 acquisition of Swedish Match and builds on efforts to increase ZYN production at Swedish Match’s Owensboro, Kentucky facility.
OUR INITIATIVE
For this story, Bader assigned multiple video news teams—one team shot footage before the event at Swedish Match’s factories to distribute proper content to channels and digital platforms. Another team covered Philip Morris International's $600 million investment in Aurora, Colorado. They captured key moments from the announcement, interviewing PMI executives, local leaders and community members to highlight the economic impact and job opportunities the new manufacturing facility will bring to the region.
The national TV news report aired on multiple stations, showcasing the facility’s expected contributions to Colorado’s economy and the growing demand for Swedish Match ZYN nicotine pouches. The coverage reached audiences across the U.S., bringing attention to PMI’s commitment to expanding smoke-free product production and creating jobs.
THE RESULTS
12,764,536
Total Viewership
$5,626,937
Ad Value
THE STORY - A Closer Look into Ralph Laurens Spring 2025 Collection
On September 5, 2024, Ralph Lauren presented his Spring 2025 collections for men, women, and children in Bridgehampton, New York. The runway show and hospitality experience were set against the natural beauty of the Hamptons, a place that holds special memories for Ralph Lauren and his family. The collection, including Ralph Lauren Collection, Purple Label, and Polo Ralph Lauren, drew inspiration from the Hamptons' coastal beauty. It featured timeless, sophisticated styles, from tailored suits and iconic blazers to beachy, romantic looks with shades of blue and white reflecting the ocean and sky. The Polo Ralph Lauren collection celebrated the region’s equestrian heritage with bold, graphic patterns, while the childrenswear embodied the charm and style Ralph Lauren is known for. A highlight of the show was the introduction of “The Ralph,” a new luxury handbag collection inspired by Ralph Lauren’s love for cars, with bags featuring elegant hardware and fine Italian craftsmanship. Guests were also treated to a curated selection from Ralph Lauren’s world-class automotive collection, adding a unique touch to the event.
OUR INITIATIVE
For this story, Bader assigned a video news team to cover Ralph Lauren’s Spring 2025 Collection runway show in Bridgehampton, New York. The team captured the essence of the event, interviewing Ralph Lauren celebrity guests, executives, and models to highlight the inspiration behind the collection and the experience in the Hamptons.
The global TV news report aired on multiple stations, showcasing the coastal-inspired fashion and the introduction of "The Ralph" luxury handbag collection. The coverage brought attention to Ralph Lauren’s continued influence on fashion, celebrating his connection to the Hamptons and his passion for timeless, sophisticated style.
THE RESULTS
25,529,072
Total Viewership
$11,328,104
Ad Value
THE STORY - Toyota Brings Back its Legendary Land Cruiser as a Battery Electric Hybrid Off Roader
In August 2023, Toyota unveiled the highly anticipated return of the 2024 Toyota Land Cruiser in Salt Lake City, celebrating one of the brand’s most iconic and enduring vehicles. Since its debut in the U.S. in 1958, the Land Cruiser has been synonymous with reliability, ruggedness, and exploration, earning a reputation as the vehicle that could go anywhere and withstand anything. Over decades, it has evolved from its humble beginnings as a two-door workhorse into a globally recognized off-road legend, blending toughness with refinement.
The unveiling took place at the Land Cruiser Heritage Museum, a venue dedicated to preserving the vehicle’s storied history. Surrounded by classic models that have traversed deserts, mountains, and untamed wilderness, attendees were reminded of the Land Cruiser’s legacy as an off-road pioneer. The new model carries forward this heritage, honoring its roots while paving the way for future adventures.
OUR INITIATIVE
Bader mobilized its video news teams to cover the much-awaited unveiling of the 2024 Toyota Land Cruiser in Salt Lake City. One team captured dynamic action footage, still images, and vehicle walk-arounds to showcase the new SUV’s design and features, while another team conducted interviews with individuals deeply connected to the Land Cruiser’s development and legacy. These interviews highlighted the vehicle’s return and its impact on off-road enthusiasts and adventurers alike.
The comprehensive coverage emphasized the Land Cruiser's heritage, legacy, and revival as a rugged, reliable SUV for a new generation. The package included sights and sounds from the event, expert insights into the Land Cruiser’s story, and its enduring connection to adventure. This TV news feed, distributed for free to regularly scheduled news, lifestyle, and automotive programs, reached audiences nationwide, celebrating the iconic Land Cruiser and its return to the North American market.
THE RESULTS
22,418,836
Total Viewership
$9,409,142
Ad Value
THE STORY - 2024 Hellmann's Super Bowl Commercial
In 2024, Hellmann’s brought back the laughs and the legacy with an unforgettable Super Bowl commercial starring Pete Davidson, Kate McKinnon, and a surprise appearance from Mayo Cat. Following the viral success of 2022’s “Mayo Tackles Food Waste” campaign, Hellmann’s continued its mission to inspire viewers to “Make Taste, Not Waste” in the most entertaining way possible.
Set in a kitchen filled with comedy and chaos, the ad saw Davidson and McKinnon taking their humor to the next level, all while subtly championing Hellmann’s message of reducing food waste. But it was Mayo Cat—a quirky, internet-beloved moment from Davidson’s campaign—that stole the show and left fans smiling. This Super Bowl spot was more than a commercial; it was a pop culture event that reinforced Hellmann’s as the leader in making sustainability both fun and memorable.
OUR INITIATIVE
Bader assigned a video news team to cover F! Race weekend in Miami – In the campaign, stars from the world of racing appear to be enjoying a fun night out with their friends, creatively bringing to life how after a couple of drinks you may believe you are a great driver – just like the professionals. However, at the end of the night the characters revert back to their normal selves and are shown making the right choice – to not drive and instead get into a taxi.
A social first campaign, using innovative deepfake technology, these assets will launch globally through digital across the Miami racing weekend with an objective to reach 1 billion people with this important responsibility message.
To support the launch and to encourage people to make the right choice by getting a safe ride home during race weekend, Heineken® also encourages F1® fans to get safe rides all weekend across the United States by offering discount code ‘GREATRIDES through Uber. The promotion will run Thursday, May 5 through Sunday, May 8.
THE RESULTS
240,219,103
Total Viewership
$65,135,902
Ad Value
THE STORY - Inside the Heineken Global Campaign, ‘WHEN YOU DRIVE NEVER DRINK’ Celebration Event
The brand-new Heineken® ‘When You Drive, Never Drink’ campaign addresses the common issue of overconfidence when drinking alcohol. Research revealed that 81% of people become overconfident when they drink and believe that they are a better driver than they are.
Some of the greatest drivers are from the world of F1® and W Series, and it’s at the exact moment when you feel you are one of them, that you should not drive, and should find an alternative way to get home.
Heineken® tackles the serious topic of responsible drinking in an engaging and entertaining way, with the help of a couple of familiar faces from the world of F1® and W Series: McLaren Racing Driver Daniel Ricciardo, Oracle Red Bull Racing Driver Sergio Perez and W Series Ambassador and racing driver, Naomi Schiff.
OUR INITIATIVE
Bader mobilized its entertainment video news teams to go behind the scenes of Hellmann’s 2024 Super Bowl commercial shoot. One team captured exclusive on-set footage, including the dynamic energy of Pete Davidson and Kate McKinnon as they brought the campaign’s humor to life. Another team conducted interviews with the stars, giving audiences insight into their experiences working on the commercial and their thoughts on the iconic Mayo Cat moment.
The final news package, designed for national entertainment programs, featured behind-the-scenes highlights, interviews with the cast, and a close-up look at the making of the Mayo Cat scene. Distributed across major entertainment channels and digital platforms, the coverage gave fans an exclusive glimpse into how Hellman’s blended comedy, sustainability, and star power to create a Super Bowl ad that would resonate long after the Big Game.
THE RESULTS
95,370,440
Total Viewership
$65,287,480
Ad Value
LOCAL TV NEWS
Branded or “integrated” content is proven to be a highly successful manner for clients to tell their story on local news channels throughout the U.S. Bader TV is an expert with the evolution of local broadcast TV news shaping and forming produced news segments that cover a client’s event, innovation, new product launch or issue in their industry to then produce a network new style video news story that airs on the local news channels – as is.
Bader TV pays a production fee to each channel for these airings.
The major difference between branded and commercial content is that the branded segment, as produced by Bader Media, does not have the appearance of a traditional commercial advertisement – it looks and sounds as if it is an editorial news story.
Branded content segments are usually two to five minutes in length, depending on the news platform. It can be produced with a guest on set, and/or with video footage with either the news host rendering a voice-over or a Bader TV reporter producing a complete well rounded story.
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