A BRANDED CONTENT PROGRAM

A Three (3) Program Mini Series – Thirty Minutes in Length

Airing on: MotorTrend TV – Discovery + Discovery GO

Episode 1 • June 17, 2024
5:00 PM – 5:30 PM (ET/PT)
Network Premiere

 

Episode 2 • July 1, 2024
5:00 PM – 5:30 PM (ET/PT)

 

Episode 3 • August 26, 2024
5:00 PM – 5:30 PM (ET/PT)

Carbon Dioxide Levels Have Passed a New Milestone

The long-term rise in carbon dioxide levels is caused by burning fossil fuels, as well as other human activities such as deforestation and concrete production.

Source: New York Times  April 20, 2024

 

 

  • 2023 was unusually hot, both on land and in the ocean. It was the hottest year in over 170 years of record keeping, even exceeding scientists’ predictions.

 

  • To limit warming to the goal of 1.5 degrees Celsius, experts say countries need to slam the brakes on global emissions and bring them down to near-zero in about a decade.

 

  • Energy demand is projected to rise, coal power plants are still being built, and some sectors of the economy — like construction and manufacturing — are harder to decarbonize, making the task ahead a steep challenge.

BREAKING NEWS: Biden Administration Announces New Rules Aimed at Phasing Out Gas Cars by 2035

The regulations would require automakers to produce more electric vehicles
and hybrids by gradually tightening limits on tailpipe pollution.

 

Source: New York Times  March 20, 2024

PROGRAM BACKGROUND

That spaceship-sounding hum in the distance coming from vehicles on the road is the sound of transportation and mobility changing. From a past where the gas-guzzling internal combustion engines ruled and changed personal transportation forever to a present where the auto industry is seeing disruption at an unprecedented scale with new powertrains, ownership models, and the addition of connectivity, the future of mobility is on the line. There is no doubt that electric and electrified vehicles will be a big part of our lives moving forward. But does everyone know why? What does this change mean for consumers?

Is it really necessary? The advantages may not be immediately clear, but the importance of this shift in mobility will be particularly evident in cities, where the impacts are hard to miss.

 

Transportation is the highest greenhouse gas emitter of all the economic sectors. Electric power generation and industry are not far behind. And between 1990 and 2021, GHG emissions, including carbon dioxide, increased more than any other sector. With science showing that CO2 has an impact on climate change, governments and companies are trying to reduce or eliminate emissions where they can. Fortunately, there are solutions on the way: new regulations, incentives, products and services all focused on helping to reduce carbon.

As an example, Toyota, the world’s largest automaker, has stated its goal to reduce as much emissions as possible, as quickly as possible. To do this, the company has a multi-pathway approach with product options that help customers to participate in helping to reduce carbon as the industry and society pushes for a more electric future. With consideration for product life cycles, operations and logistics, and manufacturing processes, the company is making progress in its stated goals to be carbon neutral.

This three-part video series – each thirty minutes in length – will be an informative TV special focusing on the state of the automotive industry, a review of the various powertrains and vehicle types, how things have changed in recent years to focus on reducing emissions, how EVs became a hot topic and dominating headlines, challenges the industry now faces with regulation, standards and customer preferences, and the future for the industry, with the series targeted for airing on MotorTrend TV with availability on the MT GO App and D+ Streaming.

Background:

Automakers have remained focused on their customers and how to meet new standards and regulatory requirements. With more stringent standards and regulations on the horizon with the goal to reduce as much carbon as possible as quickly as possible, automakers are focused on products that will help realize these goals, such as electrified or all-electric powertrains. The solutions don’t stop there: the drive to decarbonize extends to solutions that support the automotive industry, such as facilities, logistics, operations, infrastructure, and considerations for product life cycles.

Overall, the auto industry is unleashing a dazzling array of mobility- and transportation-focused innovations designed to increase options for customers, offering new types of and powertrains for personal vehicles, as well as offering new products and services for commercial customers. All of these efforts have one thing in common: they focus on ways to reduce the carbon footprint.

 

An example of these efforts is Toyota, which has been electrifying powertrains by pairing batteries with smaller, more efficient engines to increase miles per gallon and reduce carbon, as well as designing the next generation of vehicles to feature all-electric powertrains, including both fuel cell or battery electric vehicles.

Examples of Toyota’s electrification include:

 

Fully electric powertrains, such as Toyota’s bZ4X BEV SUV, the Toyota Mirai FCEV sedan, or the Lexus RZ450e luxury BEV SUV.

Partially electrified powertrains, including plug-in hybrid and hybrid electric vehicles, such as the RAV4 Prime PHEV, the Prius, and the next-generation powerful and purely hybrid Camry, are set to be the bridge vehicles until all-electric powertrains are more widely available and affordable. All of these options will lead to more choices for customers that meet them where they are while also helping them move towards a carbon neutral future.

WHAT WE WILL LEARN:

Using Toyota, the world’s largest automaker, as a lens to the broader industry, viewers will learn about:

 

VEHICLE ELECTRIFICATION
______________________


Purchase incentives and subsidies, falling battery costs, fuel-economy regulations, and product improvements have contributed to an increase in global electric-vehicle (EV) sales, which have risen quickly, from 50,000 in 2011 to nearly 450,000 in 2015.

 

 

INFRASTRUCTURE
______________

The United Nations Population Division projects that the world’s urban population will increase by more than two-thirds by 2050. While single-family homes continue to be built, many others will live in expanded multi-family housing where they may not have direct access to some of the advanced transportation options either due to lack of public charging stations or from the lack of affordability. Either way, there are a lot of variables to consider.

 

 

URBANIZATION
____________


An influx of people into already population dense urban areas could put more strain on city roads, bridges, and tunnels that are already struggling to keep up with increases in vehicle miles. Infrastructure upgrades that favor public or shared transit, car and ride sharing, as well as bicycling could reinforce a shift away from car ownership.

 

 

WORKING WITH UTILITY/ENERGY SYSTEMS
__________________________________


If the cost of renewable power generation continues to fall, then intermittent distributed generation will produce a notable share of the world’s electricity over the next 15 years. These trends could accelerate EV uptake by making electricity cheaper, cleaner, and more reliable.

Residential solar and energy-storage systems let EV owners recharge their vehicles without buying electricity at retail rates. (In some places, it is already less expensive to power a vehicle with electricity than with liquid fuel.) These systems also reduce demand on urban power grids, which helps to lower electricity prices at peak times and free more capacity for vehicle charging.

 

Electric vehicles also bring with them the possibility of bidirectional charging, where electricity can be taken off the grid to charge the batteries, but also flow the other way, where vehicles could power local homes and neighborhoods to help offset intermittent electricity generation from renewable sources, making these sources more stable and the overall energy grid more resilient.

Connectivity:

The spread of applications into vehicles and infrastructure will generate data with a variety of uses. Data will provide more insight into how people use their vehicles, how those vehicles can serve a greater role in contributing to society, and why it all matters.

 

Engineers, technicians and leadership working at Toyota Connected will offer insights to help viewers understand why this is important and how it might benefit them in the future.

 

Impacts of Regulation:

As advanced mobility services and technologies have achieved initial penetration in cities, public officials at the city, regional, and national levels have responded by establishing an array of new standards and regulations. National or state-level regulations, such as tax breaks and incentives for EVs, have given a boost to integrated mobility in many cities, but local regulations, such as traffic rules that reserve bus-only lanes on city streets, could be even more consequential. 

 

To capture the benefits of integrated mobility, governments may want to consider creating regulations that encourage consumer-friendly developments while also promoting larger public goals, such as clean air and reduced congestion.

 

How it All Comes Together:

Peering behind the curtains at Toyota Motor North America, where a commitment to be carbon neutral across its operations that include vehicle manufacturing, transportation and logistics, and how it powers its offices by 2035 is in full force, will provide insight into what steps need to be taken, such as procuring renewable electricity, both directly on-site or through virtual power purchase agreements. 

          THE PROGRAM’S HOST

Ross Butler – Actor and Environmentalist

Ross Fleming Butler is an actor known for the Disney Channel series K.C. Undercover and films Teen Beach 2 and Perfect High. He is also known for his role in the Netflix drama series 13 Reasons Why as Zach Dempsey. Additionally, Butler appeared as Reggie Mantle in the first season of The CW drama Riverdale. Ross has developed over 20 million followers on his social media platforms.

Ross studied chemical and biomolecular engineering at Ohio State University. He’s passionate about environmental protection and innovative projects that reduce carbon emissions. Ross’s educational background gives him the valuable ability to explain difficult but important concepts to viewers.

For the series, Ross intends to be on site at the Port of Portland as Toyota vehicles coming down the ramp and are fueled with a new Chevron low carbon gasoline, walking the Redwood technology facilities with its CEO in Reno, NV and in Washington DC talking with Toyota senior public policy leadership, government officials from the department of Energy and Transportation along with think tank observers.

Neka Zang

TV Host + TV & Web Writer + Content Creator

 

Known for her roles on TV and on Broadway, Neka is a dedicated and tireless advocate to protect the environment and is involved with Hollywood organizations to encourage changing habits to help lower the carbon footprint with the intention of halting global warming.  

Ariana Cohen

TV News Reporter + Content Creator

 

A news reporter who asks the questions and gets the answers – a tireless researcher and a person of deep curiosity who is learning more each day about the environment and what industry, governments and society in general has to do to help lower the carbon footprint.

WHO WE WILL HEAR FROM IN THIS SERIES

  • Dr. Dan Yergin – Co Chairman, S&P Global

 

  • Redwood Materials Chief Commercial Officer

 

  • The CEO of Cirba Solutions

 

  • ExxonMobil scientists and engineers on developing low carbon fuel

 

  • Chevron scientists and product development experts

 

  • Researcher from the Transportation Energy Institute

 

  • Toyota senior engineers and leadership on developing the next generation of low carbon vehicles

 

  • Executives from Toyota Connected on developing the next generation of software to reduce carbon

 

  • A discussion with Dr. Gill Pratt, Chief Scientist and Executive Fellow for Research, Toyota Motor Corporation & Chief Executive Officer, Toyota Research Institute

 

  • Sam Abuelsamid, a principal research analyst leading Guidehouse Insights’

WHAT WE WILL SEE

  • Vehicle battery development at Cirba Solutions & Redwood Technologies

 

  • Low carbon fuel vehicle testing on the roads

 

  • Arriving vehicles at the Port of Portland filled up with new low carbon fuel

 

  • Exclusive look at the Chevron Richmond, CA Refinery

 

  • ExxonMobil & Chevron low carbon field development and research in the lab

 

  • Toyota vehicle development to manufacture low carbon vehicles which include EVs, hybrids and plug in hybrids

THE SERIES – THREE (3) THIRTY MINUTE PROGRAMS

This three-part series – each thirty minutes in length – focuses on the decarbonization of transportation, from vehicle electrification to infrastructure to government regulation, as an informative TV special targeted for airing on: MotorTrend TV with availability on the MT GO App and D+ Streaming.

The series will start by discussing the current state of the auto industry, highlighting the shift by automotive companies to more electrified powertrains as well as the mandates from various governments, including state and federal, for zero carbon transportation. The series will discuss what it means for automotive manufacturers, customers, and, most importantly, carbon emissions.

Featuring interviews with industry, government, and private companies, including Toyota, the world’s largest automaker, the discussion will highlight why carbon has become such a hot topic and how the combined efforts are driving decarbonization. In addition to addressing the future products the automotive industry plans to put out, the series will also cover decarbonization efforts towards units in operation through close collaboration with energy companies.

Prepared by:

 

Bader Research & Program Development Team

New York City, Dallas & Hollywood, CA

www.badercontentstudios.com