LOCAL TV NEWS
Bader TV pays a production fee to each channel for these airings.
The major difference between branded and commercial content is that the branded segment, as produced by Bader Media, does not have the appearance of a traditional commercial advertisement – it looks and sounds as if it is an editorial news story.
Branded content segments are usually two to five minutes in length, depending on the news platform. It can be produced with a guest on set, and/or with video footage with either the news host rendering a voice-over or a Bader TV reporter producing a complete well rounded story.