Branded or “integrated” content is proven to be a highly successful manner for clients to tell their story on local news channels throughout the U.S. Bader TV is an expert with the evolution of local broadcast TV news shaping and forming produced news segments that cover a client’s event, innovation, new product launch or issue in their industry to then produce a network new style video news story that airs on the local news channels – as is.

 

Bader TV pays a production fee to each channel for these airings.

 

The major difference between branded and commercial content is that the branded segment, as produced by Bader Media, does not have the appearance of a traditional commercial advertisement – it looks and sounds as if it is an editorial news story.

 

Branded content segments are usually two to five minutes in length, depending on the news platform. It can be produced with a guest on set, and/or with video footage with either the news host rendering a voice-over or a Bader TV reporter producing a complete well rounded story.