HOW BRANDED CONTENT WORKS
AT ISSUE
The Department of U.S. Health and Human Services discovered that more young kids in urban areas of the country had deteriorated during and after the global pandemic – as parents were forced to make financial choices. The agency tasked Colgate Palmolive to increase its awareness and education campaign in inner cities that were most at risk to connect with young students and their parents.
Bader arranged for popular members of the New Orleans Pelicans NBA team to participate in a multi school rally to encourage the kids to learn how to brush and take care of their teeth.
THE STORY
Bader assigned a video news team with the Pelicans sideline reporter to cover the event, interview the students, their parents, educators and Colgate executives to highlight the issue and discuss the solutions – working with the NBA team to drive home this important point and leave an impression with the students.
The national TV news report aired on 50 TV stations and regional lifestyle programs throughout the southeast and selected Colgate targeted cities.
THE RESULTS
AT ISSUE
The discussion among large U.S. manufacturing companies is how to lower its carbon footprint and communicate this to its customers, investors, Wall Street, the science community and to lawmakers.
The solution was for Bader to undertake the role to gather important footage across the Toyota manufacturing landscape to not only produce the TV program, branded content TV news segments to promote the program but also edit fresh news footage to enhance the Toyota media site.
The Power of Solar & Wind – The Road to Carbon Neutrality, a 60 minute program that aired on Discovery zoomed in and examined the latest science, learnings and developments undertaken by one of the nation’s largest manufacturers aiming to become carbon neutral in its plants by 2035. As the audience learned, in the world premiere, a number of elite US companies have turned to alternative energy sources to power their facilities and operations.
THE STORY
As the world’s largest automobile manufacturer, Toyota is trying to set a tone by providing environmental leadership to its suppliers, dealers and customers with a strong message to its future employees at universities and trade schools.
Bader produced an hour-long TV special covering the topic demonstrating Toyota’s leadership and advancements.
THE POWER OF SOLAR & WIND – THE ROAD TO CARBON NEUTRALITY AIRED ON DISCOVERY, SCIENCE CHANNEL AND MOTORTREND TV
The Power of Solar & Wind – The Road to Carbon Neutrality zooms in to examine the latest science, learnings and developments undertaken by one of the nation’s largest manufacturers aiming to become carbon neutral in its facilities by 2035
THE RESULTS
AT ISSUE
VOLKSWAGEN INTRODUCES THE NEW SCOUT BRAND
WITH PLANS TO ROLL OUT THE BROADEST ELECTRIFIED PORTFOLIO IN NORTH AMERICA – Expansion of the Chattanooga Manufacturing Plant
-Scott Keogh Named President & CEO Scout – a New Independent Company-
The Volkswagen Board of Directors held their quarterly meeting at the brand new Volkswagen Vehicle Assembly Plant in Chattanooga, Tennessee to also witness the first series of production ID.4 all electric long-range SUVs come off the assembly line.
Bader was tasked with covering the board of directors meeting and announcements at the plant to then produce a series of national TV news feeds, social media edits and a branded content network news style story which aired on more than 60 local TV channels.