WHAT IS BRANDED CONTENT?
Branded content segments usually runs two to five minutes, depending on the news platform. It can be produced with a guest on set, and/or with video footage with either the news host rendering a voice-over or a Bader TV reporter producing a complete well rounded story.
With a tightly controlled script, written in the style and format of the news channel, the client received exactly what is promised upfront..
BENEFITS & ADVANTAGES
With approved scripts and video by both our client and the news platform, the entity assumes the credibility of a news report, which, as many studies have shown, is impactful in reaching a sometimes hard to reach audience.
THREE BASIC PLATFORMS
– Bader TV produces the complete segment with one of our reporters including writing the lead in and tag for the channels – with a client focused call to action
– The channel hosts a “Look Live” with either an expert tied to the story or our reporter from the Bader TV news set with a split-screen
– Bader writes the segment, provides the footage and the channel edits and produces the segment themselves
CREATIVITY & TV NEWS VALUE
As such, every minute of a news broadcast has value attached to it – and that value is generated by content which boosts ratings which increase viewership which, in turn, raises advertising revenue and profits for the network. Bader Media has a long history of providing major and independent news outlets with content that has augmented ratings and viewership – spanning automotive, lifestyle, sports, arts and culture, entertainment, technology, human interest, and current events, and hybrids thereof.
BRANDED CONTENT IS HERE TO STAY
In fact, Bader Media was among the first production companies to bring video content to streaming platforms, Vimeo, and YouTube, and privately owned websites.