October 2018 – Of the nearly 14 Million People who attend A Broadway Play in the 2017-2018 season, how many of them actually got to take home “a piece of the Great White Way? Thousands of theater fans did just that thanks to Broadway Cares/Equity Fights Aids at their 32nd annual Flea Market and Grand Auction.
NYC VIBE was center stage as the stars and their fans took over Shubert Alley to benefit Broadway cares’ numerous charitable and educational initiatives, and to own a little bit of Broadway history for themselves.
The annual event has now brought in over 14 Million dollars for Broadway Cares providing life saving medication, healthy meals, emergency assistance and social service support to those most in need in all 50 states including Puerto Rico.
Fans and collectors hunted for unique theatrical treasures from tables representing Broadway and Off-Broadway shows, theater owners and producing organizations, unions, guilds, marketing groups, ticket agencies, and fan clubs. Fascinating table finds included a chair from the office of the prolific Broadway producer David Merrick, autographed and doodled-on sheets from the Mean Girls iconic Burn Book, over sized Hello, Dolly! “Sold Out” signs that once hung in Shubert Alley prior to performances, and scarves, jewelry & accessories from the closet of the Tony and Emmy Award winning actress Tyne Daly. Among The theatrical treasures up for grabs were one of a kind show props, opening night tickets, autographed musical phrases and much more. The 58 tables were overflowing with Broadway memorabilia, and the lines were several rows deep throughout the Theater District. The biggest thrills came when the fans were able to get up close and personal with their favorite Broadway stars.
In addition to purchasing Broadway relics fans also bid on one of a kind onstage and backstage experiences, some of which include walk on roles in a Broadway Production! The day concluded in Shubert Alley with the live auction, which itself raised $336,700.
By drawing upon the talents, resources, and generosity of the American Theater community, Broadway Cares/Equity Fights Aides has raised more than 300 Million since 1988 for essential services for people with Aids and other critical illnesses across the United States. In New York City’s Theater District, the stars and their fans couldn’t be happier!
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