NYC VIBE at the
Formula E Championships
in New York City
July 2018 – It was exciting, and it was Sustainable! There was electricity in the air – and on the track – at the second annual Formula E Championship Races in Red Hook Brooklyn!
The typical roar of the engines gave way to the hum of battery motors as the New York City E Prix featured only electric cars. Thousands of racing fans were thrilled as ten teams and twenty drivers competed against the backdrop of the Manhattan Skyline and the Statue of Liberty. On this hot summer weekend, more than 18,000 came to Brooklyn for Formula E racing.
This year’s E Prix track was nearly a half kilometer longer than the 2017 layout with the addition of four new corners, with the cars reaching speeds of up to 140 miles per hour on the straightaways. at the Brooklyn Waterfront Race, people of all ages got a chance to drive a simulated race car on the same track the pros were on in the fanfest area.
With little noise and no emissions, Formula E has been able to bring racing to the people, right into the hearts of the cities where they live. This season the circuit has visited Hong Kong, Marrakesh, Santiago, Rome, Paris, and Berlin. After Berlin, the Formula E circus headed to Zurich before crossing the Atlantic for the final two races of this year’s championship in Brooklyn.
The Formula E was more than just an automobile race. It was an opportunity for car manufacturers to test and develop their newest technologies. Many of these new technologies that fans saw on the E Prix track will be used in the near future by everyday drivers in New York City and around the world. The automakers are taking it very seriously, spending millions of dollars into development with a close connection to what younger drivers might consider in the near future – seeking sleek, powerful, electric clean options.
An all-new Formula E race car will be introduced in 2019 – called Gen2 and will feature radically different aerodynamics – it will boast 335 hp in qualifying mode and 270 hp in race mode. The Gen2 cars will be faster, edgier to drive. What’s more, it will have double the battery capacity and double the range, meaning drivers won’t have to swap cars mid-race. With its futuristic styling and increase in power and range, the Gen2 car further distances itself from established racing categories like Formula One and IndyCar. Young, all-electric and innovative, this is millennial of racing series.
According to a Formula E study, young audiences ranging from 13 to 34 years of age are now online on the Formula E’s social media sites more than ever. With access to exciting video content across various social media platforms, Formula E has seen an increase of 347 percent in interaction from fans in the 13 to 17 age bracket and a 54 percent increase in the 18 to 24 age range. In addition, the overall engagement between Formula E content and its followers has also continued to grow at an impressive rate, having more than quadrupled – upwards of 330 percent compared to the series’ previous season. The future of the automobile is right before you now.