adidas HOSTS A PINNACLE BASKETBALL EXPERIENCE AT
747 WAREHOUSE STREET IN LOS ANGELES
747 Warehouse St. embodied adidas’ belief that basketball is never just a game. It’s much more. It’s creativity, innovation, music, community, sport and style – all of which was showcased in one space within 747 Warehouse St., where attendees discovered how adidas creates in basketball.
Over the course of two days, 747 Warehouse St. featured unforgettable live music performances by the most electrifying acts in music, appearances from some of the biggest names in basketball; speaker panels (TLKS); product customization; exclusive product releases; and more. 747 Warehouse St. offered three distinct experiences: an evaluation of performance in the Test Center, building the future of footwear on the Production Line, and driving culture and creation in the Engine Room.