BIG SEAN LAUNCHES DEBUT COLLECTION WITH PUMA
March 2018 – Hollywood, CA – From the streets of Detroit to number one on the charts, Sean Anderson a.k.a Big Sean has built his career on hustle. He takes inspiration from the simple fact that life is what you decide you want it to be; your decisions, good or bad, define your legacy. He’s embodied this throughout his evolution from local Detroit rapper to international star– he’s worked hard to get here, and he never forgets his beginnings.
Releasing prior to the full range is a capsule pack that Sean designed to commemorate the Suede’s 50th anniversary. That OG PUMA ‘D’ branding reminiscent of its founder Rudolf Dassler’s logo, premium taping and mix of velour and knits are some of the key features that set the tone for what you can expect from his full collection. The Big Sean Suede 50 pack features the Suede x Big Sean reimagined mid-cut iteration with a chunkier midsole, prominent PUMA ‘D’ branding on the tongue and iconic Big Sean signature in the outer lateral. Big Sean redefines the Suede with an extra-clean formstrip, a knitted sock construction and a customized lacing system originally inspired by hiking laces. Sean’s characteristic green white and blue colorway finishes off the clean iteration and appear on the heel loops, sole and foot bed. Sean breathes new life to the classic T7 Track Jacket by giving it his hometown remix. The PUMA x Big Sean T7 Top and Pants is street meets luxe with a mix of soft satin, velour, double knit and premium taping. A dedicated taping that accentuates the collar, cuffs and waist comes in the same striking green, white and blue combination.