China Day e-Volution at 2018 New York Fashion Week!

February 2018: New York City: There was a retail “e-volution” at New York Fashion Week: Men’s!

The Council of Fashion Designers of America (CFDA) together with Suntchi (Shanghai) Brand & Technology Co., Ltd and in association with Alibaba Group’s Tmall hosted Tmall “China Day.”

The purpose of China Day was to introduce leading Chinese designers to international markets, build their presence and ultimately develop their global distribution channels.

With participating Chinese designers Li-Ning, Peacebird, Chenpeng, and CLOT – the runway shows were recorded and broadcast to millions of shoppers through the “See Now Buy Now” format. Most pieces that were launched by Tmall China Day designers were available on Tmall immediately following the show.

Peacebird epitomizes the modern success story: dizzying growth and unrivalled popularity among the young. CLOT probably exercises the greatest influence on trends, and is China’s first homegrown street fashion label. Chenpeng is emblematic of the vanguard of young Chinese design: even though Chen is fresh out of The London College of Fashion, he has already left his mark on the international fashion community and has garnered a star-studded following.

TMALL China Day was aimed at key influencers in the global fashion community, and is the first ever platform to focus on the promotion of Chinese brands abroad.

A number of leading brands, such as Burberry and Tommy Hilfiger have already broken with convention and are using this new ‘See Now Buy Now’ retailing solution, that combines real-time online streaming with innovative retail channeling. This new retailing technology bolstered by strong data support will revolutionize the face of Fashion Week.