PUMA AND RIHANNA GEAR UP SPRING-SUMMER ’18 HOSTING THE HOTTEST PARTY AT COACHELLA
April 2018 – Coachella, CA: This past weekend, Rihanna and PUMA threw the hottest bash of the season to celebrate the FENTY PUMA by Rihanna collection. Held at a private estate in the Coachella Valley, the VIP only gig had the collection’s beach chic meets motosport theme in full swing with guests revelling in slides, lounging in cabanas and going hard on the dirt bike trail. Rihanna who was in her usual element wearing head-to-toe FENTYxPUMA, chilled with guests and grooved along to the tunes of some of today’s hottest DJ’s.
The SS18 collection is in stores now, with the next drop releasing worldwide on May 3rd.
Global Sports Brand, PUMA, and FENTY Creative Director, Rihanna, turned up the heat in Spring-Summer ’18 with the introduction of the fourth season of FENTY PUMA by Rihanna. Two worlds collided with the introduction of two main apparel drops under two dinstinctive creative directions: beach chic and motorsport. Beachy and badass, the collection is a vibrant, unexpected mashup of high fashion, extreme sports and beachwear. Masculine motorsport gear meets laced-up lingerie. Oversized, androgynous silhouettes are pairs with sexy skintight swimwear. Summer vibes are in full effect with bold branding, daredevil detailing and splashes of neon. It is a collection born to hit the beach, ready to make waves.
True to the FENTY PUMA by RIHANNA DNA, Rihanna continues to play with gender-fluid silhouettes and oversized shapes paired with sexy body-con styles.
Perennial collection favorites are reimagined in new seasonal appropriate fabrics and colors. The classic Track Suit is updated with a surf-inspired twist with neon bungee cords and super lightweight rubber coated leather. The iconic lacing leggings were refashioned with bungee cords and cut outs up to there in pop colors from Cherry Tomato, Bae and Evening Blue. Stand-out details include two never-before-seen images of Rihanna in funky executions like triptych and distorted checkerboard overlays featured on best-selling styles like the Crew Neck Long-sleeve Tees, Short Sleeve Tees, and Oversized Hoodies.
Always surprising and unexpected, the collection introduces Swimwear for the first time with curve- hugging mono-kinis and body confident bikinis, perfect for streetwear and pool parties. Swimwear pieces pair nicely with summer apparel must-have’s like Terry Toweling Hoodies, Oversized Graphic Sweatshirts, Basketball and Booty Shorts. The neon hits, wet-looked gel prints, wetsuit pullers and rubber patch details throughout the collection are a nod to throwback surf and extreme watersport culture.
“This collection is a mix between two worlds: motocross and surf. It was a challenge to bring them together but it ended up being the perfect combination,” beamed Rihanna at the FENTYxPUMA Spring-Summer ‘18 party at Coachella.
Paying homage to PUMA’s history in motorsport, Rihanna transformed classic performance racing gear into runway-ready looks decked in tech materials such as lightweight leathers, nylon and air tech mesh. Technical race suits and driving pants rendered with checker flag graphics, sporty decals and motorsport gear go from forever faster to forever fashion.
The Creeper gets a makeover with neoprene materials, gravity-defying translucent stacked soles and bungee cord laces. Sexy thong heeled sandals, ankle strap heels and bungee cord lace-up shoes feature a split PUMA cat on the heel. And what’s Spring/Summer without new FENTY slides – this time designed as an espadrille slip-on and a combo leather-neoprene neon pool slide. Deep Forest Green, Triple Black and Golden Beige boots are highlighted with sock-like and bungee cord features and rich supple suede.
Exaggerated Carry-Alls, a metallic puffy Barrel Bag and Surfer Ankle Straps and Chokers are splashed with FentyxPUMA branding. Summer Visors, classic Baseball Caps with branded nylon webbing and rubber coated clips compliment dye cut logo headwear and buckets. The unique Scuba Duffle, an array of Backpacks and a giant Bum Bag round-up the season’s accessories.
The FENTY PUMA by RIHANNA Spring/Summer ’18 collection drop 1 launches at lifestyle and fashion retailers worldwide on March 15, with FENTY Avid dropping on March 30 and further drops following through May and June.