September 2019 Brooklyn, NY: Rihanna and Amazon are making fashion business history!

She’s revolutionized the music industry with her crossover hits and videos, now Rihanna’s new Fall / Winter 2019 Savage X Fenty collection which debuted at New York Fashion Week is available on AMAZON FASHION, and her Savage X Fenty Show will stream exclusively on AMAZON PRIME VIDEO.

With her extended size ranges – and wide rage of designs – Rihanna’s brand is focused on “inclusivity” and “women’s empowerment.

Amazon Prime Video presented the highly anticipated second annual Savage X Fenty Show, a runway show celebrating the debut of the Fall/Winter 2019 collection. The extraordinary fashion experience took place at a completely transformed Barclays Center and featured performances by Halsey, Migos, DJ Khaled, Big Sean, A$AP Ferg, Fat Joe, Fabolous, Tierra Whack and more.

In a radical departure from tradition in a one-of-a-kind event blending music, fashion and culture, this year’s Savage X Fenty Show was a star-studded affair. The show featured a combination of models, actors and dancers including 21 Savage, Alek Wek, Aquaria, Bella Hadid, Cara Delevingne, Christian Combs, Gigi Hadid, Joan Smalls, Laverne Cox, Normani, Paloma Elsesser, Slick Woods, and more wearing the latest savage styles on the runway, offering up a new type of sexy, where attitude meets individuality.

To kick off the ground-breaking event, Rihanna opened the show with an electrifying moment surrounded by dancers all dressed in the latest Savage X Fenty styles. The show featured an array of models walking in the new collection infused with special performances throughout, with Gigi Hadid leading the first walk.