December 2016 – New York City: Coach, America’s original house of leather, marked the culmination of its 75th anniversary at New York City’s Pier 94 with a dual-gender runway show and party featuring musical sets by guest DJs Lolawolf and Mark Ronson.
The evening was a celebration of Coach’s successful re-invention for a new generation of luxury customers in a year which saw many milestone achievements, including the opening of its first Coach House global flagship stores on New York City’s Fifth Avenue and Regent Street in London, as well as the re-location of its headquarters to the city’s newest landmark address, 10 Hudson Yards.
The Women’s Pre-Fall and Men’s Fall 2017 were presented to a capacity crowd and guests such as actors Drew Barrymore, Dree Hemingway, Zoe Kravitz, Riley Keough, Emma Roberts, Michael B Jordan, Laura Harrier, models Jordan Barrett, Bruna Tenorio, musicians Diplo, Mark Ronson and Soko, stylists Brad Goreski and Leslie Fremar and designers Jennifer Fisher, Pamela Love and Prabal Gurung.
On the runway, Executive Creative Director Stuart Vevers presented a vision of American optimism and the cool attitude of the West Coast mixed up with the individualism of New York City. Nostalgic retro graphics – space program, spaceships and planets were paired with shearling, leather and varsity detailing. He explored the tension between toughness and a gentle femininity with the playful, innocent charm of patch-worked prairie dresses, delicate floral buttons, trompe l’oeil bows and shoes in bold proportions with magpie-like details. The season’s new bag made its first appearance, a glove tanned leather hobo called The Bandit.
Models including Gabriel Day-Lewis, Dilone, Winnie Harlow, Binx Walton and Lexi Boling walked through a set that took inspiration from a motel parking lot complete with vintage cars and snow.
The house mascot, Rexy the Coach Dinosaur also made an appearance at the show, on pieces from an exclusive holiday capsule available from December 9th at Coach House Fifth Avenue and Coach.com.